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Glance

Boosting clarity and data insights Through a Unified AI Tool

A case study on the conversation experience behind an analytics tool — where the unit of design isn't a layout but the exchange: a question in, one focused answer out.

Product Design · Conversation Design · Frontend Engineering · 2026

Shift from static charts to informational conversation

The AI agent has access to the data, and you ask it about it — that bridges the gray area of “what decision should I make?”

Google Analytics 4 Reports snapshot — a dense wall of cards, charts, a real-time panel, an insights column, an acquisition bar chart, a campaigns table, and a world map, all on one screen

Mapping the pain points

I put any idea I had on the canvas, and start defining the pattern.

FigJam board — deconstructing the GA4 dashboard: an interface teardown that audits each panel as signal or noise, cards laid out in a grid with a single insight note

Who is the user and what he might think?

The method that allows us to map any internal and external conversation and behavior the user has.

FigJam board — the translation map: a crosswalk pairing each dashboard question with the conversational turn that answers it

Chat experience and Tool calls

The conversation experience is the foundation of the tool. It's where the user asks a question, and the tool answers it.

FigJam board — the conversation flow: a dialogue map of a single analytics exchange with a sample transcript and its follow-up branches

What was hard to solve

Sometimes we don't have the power to start chatting to find some data, so the most accessible and important stuff has to be shown somewhere anyway — relying on AI only is a bad idea.

Challenge image — add asset

Tested 3 solutions, chose one

I prototyped three ways to balance a default view with the chat. The one I chose keeps the essential numbers visible up front and lets the conversation go deeper on everything else.

Solution image — add asset

The flow, end to end

Glance UI — a flow screen of the AI chat answering an analytics question
Glance UI — a second flow screen continuing the AI chat exchange

Let’s connect

I’m always open to discussing new projects, creative ideas, or opportunities to be part of your visions. Just reach out!

2026 © Built with Next.js

By Daniel Gourarye